About Carnation Breakfast Essentials®

We believe in the power of every kid

That’s why at Carnation Breakfast Essentials®, we make it our mission to give kids the essential nutrients they need to start the day right with each yummy sip—so that together, we can start changing the world around us.

Our Promise

skip rope, not breakfast

Up to 90% of kids don’t meet dietary needs for one or more key nutrients*

Failing to get enough calories, protein, calcium, vitamin D, zinc, iron and other nutrients can slow growth.
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Nutrients missed at breakfast are unlikely to be made up later in the day

Which is why a morning meal is essential to get a head start on the nutrition needed to support physical growth & development, and help them take on each day.
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Average percentage of individuals (ages 4–18) with usual dietary intake below the EAR (Estimated Average Requirement) or AI (Adequate Intake): Vitamin D 90%, Potassium 90%, Choline 90%, Vitamin E 85%, Vitamin K 70%, Calcium 50%. Scientific Report of the 2015 Dietary Guidelines Advisory Committee Appendix E-2.1.

Breakfast Does More than Just Fill Them ...

... it fills their potential. And at Carnation Breakfast Essentials®, we believe in the strength of a good foundation. We believe each new day could be the day – the day they make a friend, the day they score the goal, they day they change the world. Because each small step is a catalyst for something big. When kids feel ready to take on the day, there's no telling where they will lead us.


We Pinky Promise

To help them be their very best, each Carnation Breakfast Essentials® drink is packed with essential nutrients to nourish their bodies, like protein to support growth and help build & maintain muscle, plus vitamins and minerals, including Vitamins C & D, key nutrients for immune support.

Our quick and easy breakfast drinks promise to deliver a delicious, kid-approved taste with no artificial flavors, colors or sweeteners*, to help them make the most of every day.

  • Nutrient-Packed
  • Kid-Approved Taste
  • Always Quick & Easy

*Carnation Breakfast Essentials® Light Start™ Drinks do not contain artificial flavors or colors, but do contain artificial sweeteners

Good Nutrition From the Start


to support growth and help build & maintain muscle

Vitamins C & D

key nutrients for immune support


to help build strong bones

Kid-Approved Taste

for sunnier mornings

Quick & Easy

convenient breakfast nutrition


why parents love

Carnation Breakfast Essentials®

Read what some of our happy customers have to say

Perfect on-the-go breakfast!

My son loves these […] it is a great way to give him some protein to start his day. Delicious chocolate flavor.

My kids love the taste of this shake!

They can be picky eaters […] and this drink really helps fill in the nutritional gaps from their picky diets. And I don't have to fight with them to drink it!

I loved the creaminess!

It was both flavorful and nutritious. It was great for on the go. As a mom who’s always on the go it was the quick fix for skipping breakfast.